Investing effectively means not limiting oneself to one’s domestic market. In Italy, the phenomenon of home country bias leads many investors to concentrate on domestic equities and bonds, influenced by familiarity and emotional ties to their home territory.

What is home country bias and why is it so prevalent in Italy?

Home country bias is the tendency to invest primarily in one’s domestic market. In Italy, this habit is widespread because investors prefer domestic equities and bonds, as evidenced by data on financial portfolios and the success of BTP issuances. This behaviour stems from familiarity, habit and strong emotional ties to local companies, as well as the fact that digital algorithms tend to expose us more heavily to news and opportunities within our own country.

What are the advantages of investing exclusively in the domestic market?

Investing in one’s home country offers certain advantages, including the elimination of currency risk and potential tax benefits. These factors can make investment in domestic financial products attractive for some investors.

What are the disadvantages of concentrating solely on the domestic market?

Investing exclusively in the domestic market limits geographical diversification, thereby increasing country risk. Furthermore, one ends up overly exposed to dominant sectors — such as financial services and automotive — which account for more than 50% of the FTSE MIB. By contrast, sectors such as technology, which are heavily represented in global indices (for example the MSCI ACWI), are almost entirely absent, reducing opportunities for returns and growth.

In what way can investing solely in Italy tie one’s human capital to the national economy?

Investing only in Italy implies that human capital remains firmly anchored to the national economy, limiting access to global investment opportunities that could offer different growth dynamics and greater diversification potential.

How can an independent financial adviser help me step outside the comfort zone of the domestic market?

An independent financial adviser supports you in expanding your portfolio towards global markets, identifying opportunities in sectors and countries with differing dynamics. This approach makes it possible to improve the balance of investments and enhance return prospects, whilst reducing the risks associated with excessive concentration on the domestic market.